ARE YOU AS OUTRAGED BY THIS AS I AM?

Let me first start by saying to any Fabric Retailer out there that I am all for free enterprise. I am a true capitalist and everyone needs to make a buck.  However, there needs to be a line drawn.  Today I received an email update from one of the many shops online.  I always check them out since there is not a local quilt shop and I buy alot online.  One of the "special features" was the Block of the Month program. So let us add this up:
Start up Fee (whatever that is)           $ 25.00
13 months @ $24.95 per                    324.35
Recommended Templates                     45.00
Estimated shipping for 13 months          75.00            and that's at the low end of $5.00 per month

This makes for a grand total of $469.35   for a "cream, tan & off white quilt measuring 81" X 105".  Naturally, this does not include batting or backing.  Now, I don't know about you ladies and gents, but for
$470 I WANT IT CUT, PIECED AND DELIVERED FULLY SEWN!! Even if these were designer fabrics (which they are not) it would not cost this much to purchase the pattern and all the fabric needed.
So, I just want to say: Buyer Beware!!  It makes me think I'm in the wrong line of work because the profit margin here is close to criminal...and us quilters shouldn't be fleeced like this. 
HOW DO YOU FEEL ABOUT THIS?